Experience Strategist & Maker
If we haven’t met before, I’m an introverted generalist who loves all things creativity, innovation, and impact.
I work remotely on strategy projects, helping impact-driven companies create better experiences for their customers and launch new products and services. I combine analytical and creative thinking and get to collaborate with amazing people who believe the world can be different.
About
I often find myself wondering how I can make a difference in the world. It feels like there's so much wrong and not enough people working to fix it. This is why I truly believe that creativity and innovation are key drivers of change. And using them, we can change the world for the better, one idea at a time.
Currently living in and enjoying Amsterdam. I also have a soft spot for books, both reading and writing. When I’m not trying to be an entrepreneur or save the world, you can find me hiking, exploring, or just relaxing with a good cup of tea.
And if you are reading this, please say hello 👋 I love meeting new people, both online and IRL!
“The world needs dreamers and the world needs doers. But above all what the world needs most are dreamers that do.”
What I do
Before focusing on experience strategy and innovation, I dabbled in a lot of different digital things, like marketing, social media, and even event planning. Now I work with small businesses and help them combine purpose and profit and drive sustainable growth with a mix of ideation, research, strategy, workshopping, and project management.
My work goal is also to help people realize their creative potential and use it to create a positive impact and apply it to their work. I strongly believe that creativity can be a competitive advantage and a force for good.
→ Research: using qualitative and quantitative research processes and conducting desk research, in-depth interviews, finding interesting data, and interpreting it.
→ Strategy: finding and developing growth opportunities and improving experiences for the company's stakeholders.
→ Facilitation: designing and running workshops and sprints focused on strategy and creative thinking.
Passion projects
📘 Book Cover Art is an inspiration and educational resource for self-published authors and a curated collection of beautiful covers.
💻 Impact Workers is a job board for people looking to switch careers and work in impact and sustainability-focused companies.
Creating and experimenting is how I experience the world. So in my free time, I turn things that I care about into small side projects. And I also think of entrepreneurship as a creative medium, so making something really gets my creative juices flowing.
Words
The importance of creativity in business
Usually, the topics of business and creativity don't come up in the same conversation. Many believe that business is all about making money, while creativity is about art and imagination. So how do two rather different ideas fit into one?
Rediscovering the joy of doing things just for fun
There's immense value in turning our passions into profitable ventures, but somewhere along the way, we seem to have lost the desire to do things just for shits and giggles.